For a long time, in-person fairs have brought people together from different companies, locations, and even industries to allow them to network and explore career opportunities. Lately, COVID-19 restrictions on in-person gatherings have required these events to go virtual. Creators learned that shifting to a virtual environment involved many challenges, but fortunately, creating an interactive and successful virtual fair is possible — and even comes with its own perks.

The advantages of going virtual

Even though planning a virtual fair for the first time might seem daunting, in some ways it’s easier than putting together an in-person event. For example, an in-person fair requires the time and expense of finding a venue with ample space to accommodate your participants, while a virtual one doesn’t require a physical space at all. That opens you up to a larger audience, which can make the likes of an online trade show more appealing to brands.

You’re also able to extend the reach of your event in a virtual landscape. Attendees can log in and participate from the convenience of their homes, so they aren’t bound by geography, budget, or travel restrictions. And if you’re hosting a job fair, the recent shift to teleworking means job opportunities aren’t bound by location, either. That means one of the benefits of virtual career fairs is that participants from across the country can look at jobs that might have previously been off-limits.